Brand Identity Design

Rec Room, Lakeland, Florida

The story of how I worked with Rec Room isn't just about creating a brand; it's about a serendipitous connection that led to a flourishing collaboration. Hearing about Rec Room's arrival in Lakeland, Florida, from the owners of Cob and Pen sparked a fire within me - I knew I had to be the one to shape its brand identity. Taking a leap of faith, I reached out to the owners, expressing my eagerness to contribute to this new venture. Soon enough, I found myself immersed in crafting the brand that would come to life in downtown Lakeland. The journey of building Rec Room's brand was one of pride and accomplishment, seeing it resonate with the local community. Although my path diverged from design temporarily as I embraced motherhood with my daughter Emelia Grace, witnessing Rec Room thrive remains a cherished chapter in my professional story.

Project Scope

At Cohesive Brands, we had the privilege of collaborating with the Rec Room owners to breathe life into their innovative bar and arcade concept situated in the bustling downtown Lakeland Florida. Grounded in the nostalgic charm of the 80s-90s retro era, we embarked on a creative journey that began with conceptualizing a visually striking logo that would be the face of their brand. Transitioning seamlessly into print design, we meticulously crafted business cards that echoed the vibrant personality of the Rec Room. As we ventured into the digital realm, we curated a captivating "coming soon" website and tailored graphics for social media that generated buzz and anticipation. Our partnership with the Rec Room owners exemplified our commitment as empathetic disruptors, dedicated to translating their vision into a cohesive and impactful brand that would resonate with their audience for years to come.

Services Provided:

  • Logo Design

  • Website Design

  • Social Media Graphics

  • Shirt Design

  • Business Card Design

  • Interior Space Branding Strategy

Brand Strategy and Design in Central Florida

Did you like the look of this cohesive brand and want the same for your business?

At Cohesive Brands, we specialize in bar and entertainment venue logo design and branding services in Central Florida. Our passionate team is dedicated to empowering business owners to differentiate themselves in the market with impactful brand visuals. As humble disruptors in the industry, we are ready to collaborate with you to enhance your brand's visual identity and attract your target audience effectively.

We offer more than just design services - our comprehensive approach includes brand strategy, compelling content, and visually appealing design solutions customized to your specific requirements. Let us be your guide in creating authentic connections with your audience and achieving sustainable growth for your coffee shop.

Don't miss out on the opportunity to elevate your brand presence. Take the first step today and unlock the true potential of your unique business with Cohesive Brands!

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